Deadly Rugby's purpose is to make a difference in kids’ lives. For Indigenous kids, it’s about creating opportunities through sport and fair access to sporting equipment promoting school, healthy living and all the benefits that come from sports participation. For non-indigenous kids, it’s about creating Cultural Immersion programs that build cultural awareness, respect, and pride in our First Nations People. For all kids, it’s about creating better humans and fostering a life long love of the game that results in these kids growing up, staying connected to the game and becoming volunteers that help provide opportunities in sport for the next generation of kids.